JTB Hawaii Expands Aloha Ride Pass Lineup with Launch of New Haleiwa Pass – New transportation pass connects Waikiki and Haleiwa while providing seamless access to Oahu’s major visitor destinations –

PRESS RELEASE
June 02, 2026

JTB Hawaii Travel, LLC (“JTB Hawaii”) announced the launch of Aloha Ride Pass transportation series that enables seamless use of multiple transportation services across Oahu, including its own sightseeing trolley bus service, HiBus.

As the newest addition to the product lineup, JTB Hawaii launched the Aloha Ride Pass Haleiwa on May 27, 2026. This new pass combines unlimited access to HiBus and a round-trip ride on the Oahu Premium Island Shuttle Haleiwa.

HiBus operates five routes connecting many of Oahu’s most popular destinations, including Kahala, Diamond Head, Waikiki, Ala Moana, Kakaako, and Downtown Honolulu. The unlimited ride pass system allows visitors to conveniently access attractions, shopping centers, restaurants, and cultural sites throughout the island.

The Oahu Premium Island Shuttle connects Waikiki and Haleiwa Town on Oahu’s North Shore. Known for its surf culture and local art scene, and laid-back atmosphere, Haleiwa is one of Hawaii’s most popular visitor destinations.

The shuttle route also includes access to attractions such as Pohaku Lanai (Balance Rock), Dole Plantation, and Waialua, providing travelers with a convenient way to explore the North Shore.

By combining unlimited transportation within Honolulu and Waikiki with round-trip service to Haleiwa, the Aloha Ride Pass Haleiwa offers visitors a comprehensive and efficient transportation solution for exploring Oahu.

To celebrate the launch, JTB Hawaii is offering a special introductory promotion. Customers who purchase the Aloha Ride Pass Haleiwa between May 27 and June 30, 2026, will receive 50% off the regular retail price.

Since May 1, 2026, JTB Hawaii has offered a combined transportation pass that provides unlimited rides on both HiBus and Waikiki Trolley services, operated by E Noa Corporation.

Waikiki Trolley, a longtime Hawaii visitor favorite since 1986, offers transportation from Waikiki to major attractions across Oahu. Featuring open-air trolleys and double-decker buses, the service allows passengers to enjoy panoramic island views while traveling between destinations. Like HiBus, Waikiki Trolley operates on an unlimited ride, hop-on hop-off pass system.

All Aloha Ride Pass purchasers also receive access to the HiBus Smart Map, a digital guide that combines GPS-based vehicle tracking with information on attractions, dining, shopping, and activities. The platform also features special offers and coupons from participating businesses throughout Oahu.

JTB Hawaii remains committed to enhancing convenience and comfort for travelers while contributing to a more enjoyable and accessible Hawaii travel experience.

Product Overview


■Aloha Ride Pass Haleiwa
Product Name: Aloha Ride Pass Haleiwa (HiBus Unlimited Pass & Premium Island Shuttle Haleiwa)
Launch Date: May 27, 2026
Operating Period: June 1 to September 30, 2026
Includes: Unlimited rides on all HiBus routes Access to HiBus Smart Map digital guide
One round-trip ride on Oahu Premium Island Shuttle Haleiwa
Launch Promotion: 50% off regular price for purchases made between May 27 and June 30, 2026

■Aloha Ride Pass
Product Name: Aloha Ride Pass (HiBus & Waikiki Trolley Unlimited Pass)
Launch Date: May 1, 2026
Includes: Unlimited rides on HiBus and Waikiki Trolley routes
Access to HiBus Smart Map digital guide

*For more information or to purchases, visit: hibustrolley.com
*HiBus Smart Map is currently available in English only.