The JTB Goodwill Foundation is a nonprofit organization whose mission is to support the exchange of cultural values and relationships between Hawaii, Japan and other countries in the Asia-Pacific region. In 2018, the foundation presented the University of Hawaii with an endowment scholarship of $35,000 for students pursuing degrees in the field of tourism and hospitality. In 2019, the foundation presented Hawaii Pacific University with a check for $30,000 for an endowment scholarship. In 2021, the foundation endowed KCC Culinary Scholarship Fund with $40,000 donation.
JTB Goodwill Foundation Endows KCC Culinary Scholarship Fund with $40,000 Donation JTB Goodwill Foundation 31st Annual Golf Tournament Program JTB Goodwill Foundation Endows $30,000 Hospitality and Tourism Management Scholarship at Hawai’i Pacific University